Templates

Three formats. One mailbox.

Postcard, flyer, or brochure. Not a stack of sizes, three jobs. Pick the piece that matches the street, then we print to the door count.

42¢ per home

Postcard

A single offer that lands on the kitchen table. Built for a garage sale, a weekend special, or four blocks around your street, out on Thursday.

Short copy, one price, a date. Typical drop: 600 homes, $252 printed and delivered.

Belongs
A garage sale, a weekend special, four blocks.
Does not
A menu, a floorplan, anything that needs a fold.
Price a postcard
Mailbox on a quiet residential street
Printed flyer on a café counter

55¢ per home

Flyer

Room for a menu, a service list, or a month of walk-ins. The format cafés and salons use to cover a whole catchment, the drop people book most often.

Typical drop: 4,000 homes, $2,200 printed and delivered.

Belongs
A café or salon catchment. A month of walk-ins.
Does not
A one-line offer. A listing that needs photos and a plan.
Price a flyer

78¢ per home

Brochure

A listing, a floorplan, a longer story. Enough panels for owner-occupied houses in a 1 km ring: photos on one fold, the open house on another.

Typical drop: 1,200 homes, $936 printed and delivered.

Belongs
A just-listed 1 km ring. Houses, not rentals.
Does not
A Thursday sale. A menu that should live on a flyer.
Price a brochure
A house on a neighbourhood street

Same formats. Different streets.

National brands reaching households with targeted mail

Flyer or brochure on selected routes

National Brands

Walks, then tighter

Reach every household on a walk, then tighten to neighbourhoods and homes. Same template across markets, a different shape in each one. The national piece stays; the streets change so you are not paying for a city you do not serve.

Regional and franchise businesses reaching local markets

Flyer per location

Regional & Franchise

One look, local counts

Keep a national look with a local drop. Each store draws its own streets and print run so the catchment matches the door. A franchise in Riverdale is not the same walk as the one two cities over. The flyer can be.

Local and small businesses targeting their community

Postcard or flyer, same week

Local & Small Business

The streets you already serve

Design, printing, and delivery in one place. Target the blocks around the shop without buying a list. A salon covers its catchment; a garage sale covers four blocks. The format follows the street, not a media plan.

What to put on the page.

The format is a length, not a brand. If the copy does not fit, it is the wrong piece, not a reason to shrink the type.

Postcard
Date, hours, street, one offer. A neighbour should understand it without turning it over twice. If you need a menu, use a flyer.
Flyer
A menu, a service list, hours, a reason to walk in this month. Enough to live on the counter. Not a floorplan.
Brochure
Photos, a plan, Saturday, the agent. Three panels, three jobs. A listing that is only a headline belongs on a postcard, and a postcard will not sell a house.

Artwork.

Start from a template on this page, or send a file. We print to the door count in your shape. You are responsible for the content: claims, images, marks. We may decline a piece we cannot lawfully print or put through a door in Canada.

Print does not start until the artwork is approved. The quote comes first, on Start. For how each format is used on the street, see Campaigns.