Cafés and salons
4,000 homes · flyer · $2,200. The whole catchment, for a month of walk-ins.
The drop people book most often. A flyer across about 4,000 homes, typically $2,200, covering the streets a café or salon already serves.
Keep and skip
Keep houses, apartments, and the strip. Walk-ins live in all three. Skip the rest of the city. A postcard is too small for a menu. A brochure is more than a coffee shop needs.
A month
The flyer is meant to sit on the counter at home. Week one it lands; by week four the catchment you paid for has had its month.